Taste and smell your way through the story of the $25 billion industry whose flavors you're experiencing almost every time you eat.
Flavor: Making It and Faking It was the debut exhibition of MOFAD Lab, the highly anticipated exhibit design studio of the Museum of Food and Drink. Flavor was a tasting and smelling adventure that provoked the senses, revealed a critically important part of the food industry, and raised questions about what "natural" and "artificial" really mean.
"This is an exhibition that is not just hands-on, but tongue-on and nostrils-on."
- The New York Times
"The exhibit blends high-tech and old school gadgets to present an interactive flavor experience, through smell, taste and touch."
You know the delicious flavors of your favorite foods? It turns out they can be simulated without any foods at all, using ingenious science and technology developed by the flavor industry. Like it or not, you probably eat something every day that has been flavored with their products.